The development of new music for One Direction has been
consistent for 5 years. Development is
defined as the stage in the product development process in which a prototype is
developed and a marketing strategy is outlined.
For the release of their new album they released a teaser song when
people pre-ordered the album. This would
be considered test marketing which is defined as the limited introduction of a
product and a marketing program to determine the reactions of potential
customers in a market situation. The
commercialization of albums for One Direction beings once it’s been
announced. They look at which songs will
be singles beforehand and then make billboards that go in well populated areas
like L.A. They sent the physical copies
to places such as Walmart, Target, Best Buy, etc. The introductory stage of the album launch is
release the album name and then the song tracks. The growth stage was when Made in the A.M. was
released going head to head with Justin Bieber’s album, Purpose. This is when the band usually in promoting
the album going around doing interviews and shows that contain the new
songs. The maturity stage of the album
released is when it is being toured. The
decline stage would be when a new album comes out and then the cycle begins
again.
