Ch 6. Consumer Decision Making

One Direction when first landing in Japan 2013.

1D fans buying merch

The things that come in to consideration when a One Direction fan is whether they have money or not.  This is a routine response behavior, when they say something new is going to launch, fans, the consumers, know that they will get it maybe not the release day but they will get it.  The only factor that is considered in this is price, some people don’t just have the money laying around for a new perfume, new band merchandise, or for tickets to see them live.  The rate they were going dropping new albums every year and tours to follow up most fans expressed how they don’t have the money to buy those tour tickets every year.  This is when the consumers have to convince their parents that they should spend on that.  One Direction often express how their shows are family friendly and abide by that.  The One Direction team make sure they take the value of a consumers” home country and to make sure that they have things that will interest them and like that it respects their culture.  When arriving in Japan for the first time they wore kimonos and paying respect by bowing.  This shows that they take in to consideration a countries culture.  A norm would be having twitters where they could interact with their fans.  One Direction’s ideal self-image is them being great influences for their fans and having their trust.  One Direction are not perfect and their fans know that, they have a select retention of the mistakes they have made.