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| Twitter, Facebook, Official Website |
Social media has been a major part in the quick rise to fame
of One Direction. They do what they do
for the fans, always thanking them via twitter and other social media
sites. They use twitter to constantly
remind their fans about the products that they have out such as music,
merchandise, and tour announcements.
When competing in the x-factor social media was used to spread the word
about the band and therefore making them a world phenomenon being compared to
The Beatles. The image that has been set
about One Direction is a goodie two shoes band which has accompanied them
throughout their five years in the industry making them want to break apart
from that image to adapt to the newest music they make. Social media monitoring is an essential part
to make sure to keep their good image up.
Maintaining a website is crucial to anyone who is selling items, One
Direction’s website maintains an easy interface that can be used by anyone in
the world adapting to anybody’s language.
In an interview with an ex Sony worker they expressed how important it
was for each band member to know how to handle themselves and connect with the
fans.
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