Geographic segmentation is segmenting markets by a region of
a country or the world, market size, market density, or climate. One Direction have two major labels Syco
Music which takes care of the European side of their music and Columbia Records
which takes care of North America. One
Direction know that the demographics of their fans ranges from 10 year olds to
even mothers of the 10 year olds. One
Direction have a variety of products to fit the varied ages. A 12-year-old girl would like the merchandise
they have while a more mature audience would more likely just want the music
they make. The positioning of the brand
is that they stay out of trouble and are viewed to be regular guys, which is
what they are. After the ex-member of
the band, Zayn Malik, left the band was left to reposition. They had to come back stronger and they
did. They give a vibe that they are much
closer now and that is what people want to see.
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