According to the textbook Public Relations is the element in
the promotional mix that evaluates public attitudes, identifies issues that may
elicit public concern, and executes programs to gain public understanding and
acceptance. What this means to me is
that this is the way people connect with the public and make sure to keep a
positive image. In One Direction’s case
their PR team is in charge of keeping their reputation squeaky clean. In the textbook it says publicity is an
effort to capture media attention, often initiated through press releases that
further a corporation’s public relations plans.
They went through a few publicity stunts to give their albums more press. The one that caused the most hysteria in the
media was the relationship between Harry Styles and Taylor Swift. This brought tons of press to both artists
even after they broke it off. One of the
1D boys is to become a dad in 2016 and the press was all over that situation,
the One Direction PR team said how he was excited about becoming a dad, but
there was confirmation of this rumor on the television show Good Morning
America. What caused the most hysteria
within the press and One Direction’s fans was when Zayn Malik left the
band. Many believed that this was the
ultimate publicity stunt, eventually they realized it was just doe because the
singer was unhappy in the band. The 1D
team released a statement saying why he left the band. In the textbook a
sponsorship is a public relations strategy in which a company spends money to
support an issue, cause, or event that is consistent with corporate objectives,
such as improving brand awareness or enhancing corporate image. In their recent tour On the Road Again, in
their North American leg, One Direction were sponsored by Honda Civic Tour. They filmed a bunch of videos which displayed
on the screens at their shows and they even created a car named after One
Direction.
