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Chapter 1: Introduction & Overview of Marketing


One Direction is a band that was formed in the UK show The X-Factor.  They originally started out as solo artist but were formed to be able to pass to the next stage of the show which is the Judge’s house.  Given the option to continue as a band or go home, they chose to stay as a band and throughout the weeks their fan audience grew.  The band made it to the final show where they finished third in the competition.  The band later got signed to SYCO Music and in order to gain a larger audience they signed with the USA label Columbia Records, which is owned by Sony Music Entertainment.

Four-Piece
In March 25th of 2015, former band member, Zayn Malik, announced that he will departing the band.  He left in the middle of their second stadium tour ‘On the Road Again’ the remaining four member decided to continue as a band and go on with the tour, which ends the 31st of October 2015, and keep making music for the fans. “The four of us will now continue. We're looking forward to recording the new album and seeing all the fans on the next stage of the world tour." -One Direction Statement 




Sony Music Entertainment
 In 1929, the enterprise was first founded as American Record Corporation (ARC) and, in 1938, was renamed Columbia Recording Corporation, following ARC's acquisition by CBS. In 1966, the company was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it SME. It is the world's second largest music company, after Universal Music Group.In 2004, SME and Bertelsmann Music Group merged as Sony BMG Music Entertainment. When Sony acquired BMG's half of the conglomerate in 2008, Sony BMG reverted to the SME name. The buyout led to the dissolution of BMG, which then relaunched as BMG Rights Management. Out of the "Big Three" record companies, with Universal Music Group being the largest and Warner Music Group, SME is middle-sized. 


Sony: Mission Statement
At Sony, our mission is to be a company that inspires and fulfills your curiosity.  Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver
ground-breaking new excitement and entertainment in ways that only Sony can.  Creating unique new cultures and experiences.  Everything we do, is to move you emotionally. -Sony Global